Tour de MICE 2019 - MI Experience

Girona Costa Brava, Spain

3-6 October 2019

The only networking event for MICE professionals on two wheels, Tour de MICE is back to take the Costa Brava by storm.

Our research shows that the most meaningful business connections are made through shared experiences and enthusiasm. Tour de MICE will introduce you to hotels, CVBs, DMCs and special event venues in major European regions during 25 pre-scheduled meetings chosen by you. Then you get to bond sharing this once-in-a-lifetime activity - cycling the Costa Brava, and experiencing the destination as never before.

M&I Experiences give you the same ROI as a standard Forum, yet allow you to indulge your hobbies and improve your fitness and wellbeing. Tour de MICE caters to riders of all abilities, so no one is left out. This is next-generation networking - and we want you to be part of it.

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Select who you want to meet

Choose who you want to meet

25 pre-scheduled meetings with the suppliers you want to meet. You choose your meetings, ensuring they are highly relevant to your business.

Expand your network

See a destination in action

M&I Experiences offer the same ROI as a standard M&I Forum - plus you get to explore a MICE destination in action and turn new contacts into friends.


Fully hosted package

We cover everything - three nights' five-star hotel accommodation, all meals and drinks - you get to conduct targeted business while indulging in your favourite pastimes.

Girona Costa Brava

In the Costa Brava, cycling is everywhere. The region is host to a large community of professional cyclists who use this city as their training base. Thanks to the large variety of routes in the region, its extraordinary climate and the excellent range of complementary services, Costa Brava is a paradise for professional cyclists.

We will tour this beautiful region of Spain together with some of Europe's most sought-after buyers. From dramatic landscapes to quaint villages, breathtaking beaches to winding coastal roads, there are hundreds of kilometres of routes and roads ideal for novice cyclists and for the competitive cyclist, all in complete safety.

Our host hotels

Gran Hotel Monterrey

Boasting a setting steeped in the natural beauty of Catalonia's Mediterranean coast and a host of 5-star amenities, this property is comfortably among the best hotels in the region.

Park Hotel San Jorge

Located between Barcelona and Girona, the Park Hotel San Jorge is next to the sea offering flexible meeting solutions and luxury services in natural Mediterranean surroundings.

Hostal de La Gavina

With spectacular views over the Mediterranean, 74 rooms, a Michelin-starred gastronomic director and elegant meeting rooms, this property is ideal for intimate MICE events.

Hotel Camiral

Close to Barcelona, this 5-star hotel has two award-winning golf courses, luxurious suites, unique meeting solutions and will be developing even more MICE-relevant facilities over the next 18 months.

"The (amazing) cycling and the people (both suppliers and buyers) that I have met - I think an activity based trip brings more like-minded people together so you are more likely to connect with people who have things in common. I had an amazing time on Tour de MICE. Networking with buyers and suppliers whilst cycling made this a not-to-be missed event."

Laura McCrave MIS Training Read more

Beginner, Sporting or Epic?

Whether you're an occasional Sunday cyclist or a Grand Tour veteran, our choice of Beginner, Sporting and Epic routes give you the freedom to choose a level that's right for you.

Go Beginner

Far removed from motorised traffic and with hardly any steep slopes, our beginner option along the disused railway lines of the Vias Verdes is ideal for the cycling novice.

Daily Breakdown







Go Sporting

Inclusive but challenging, our sporting option is a great way to experience the Costa Brava's extraordinary climate and MICE facilities from a brand-new perspective.

Daily Breakdown







Go Epic

For more serious and dedicated cyclists, the epic option is a unique opportunity to experience some of Europe's most rewarding routes just like the pros.

Daily Breakdown







Find out more about Tour de MICE 2019

Request info

Hosted Buyer Package

Connect with industry-leading suppliers through face-to-face meetings and three action-packed days.

What does the hosted buyer package include?
  • 25 pre-scheduled supplier meetings with hotels, CVBs, DMCs and special event venues in Girona, Spain and other major European regions
  • Guided rides through the Costa Brava, led by experienced cyclists
  • Top-quality road or electric bike hire for the duration of the Tour (if required)
  • Three nights' five-star hotel accommodation, including meals and drinks
  • Individually tailored return airport transfers at the beginning and end of the programme including bike transport (if required)

Provisional Programme

3rd October
Arrivals at Monterrey
15:00 - 18:00 Prologue, easy warm up with bike fittings
19:00 - 19:15 Transfer to dinner
19:15 -19:45 Pre-dinner drinks at Jardins Clotilde; Cuba meets Costa Brava
19:45 - 19:50 Transfer to restaurant
19:50 - 22:30 Dinner at San Pere del Bosc; taste the flavours of the destination
22:30 Transfer back to hotel. Accommodation at Gran Hotel Monterrey
4th October
08:30 - 12:00 Pre-scheduled meetings
12:00 - 13:00 Healthy lunch
14:00 - 18:00 Epic and sporting rides taking in the beautiful secret coves of Platja d'Aro / electric bike on greenway trails
18:00 - 18:30 Recovery drinks and mini massages at individual hotels
19:45 - 20:00 Transfer from San Jorge to La Gavina
20:00 - 22:30 Networking Dinner at La Gavine Beach House; waterside reward
22:30 - Transfer back to San Jorge for half group. Accommodation split between La Gavina & Hotel San Jorge
5th October
08:30 - 12:00 Pre-scheduled meetings
12:00 - 13:00 Healthy lunch
14:00 - 18:00 Epic and sporting rides taking in the medieval villages of Baix Emporda / electric bike on greenway trails
18:00 - 18:30 Recovery drinks and mini massages at hotel
20:00 - 22:30 Closing night & awards ceremony. Accommodation at Hotel Camiral
6th October
09:00 - 11:30 Optional: Recovery ride finishing in Girona
11:30 - 14:00 Optional: Discover the hidden gems of this ancient city with tapas en route
14:00+ departures

Is it for me? How fit do I need to be?

Whatever your question, we've got it covered.


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3-6 October 2019


Girona Costa Brava


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