Tour de MICE 2019 - MI Experience

Girona Costa Brava, Spain

3-6 October 2019

The only networking event for MICE professionals on two wheels, Tour de MICE is back to take the Costa Brava by storm.

Our research shows that the most meaningful business connections are made through shared experiences and enthusiasm. Tour de MICE will introduce you to hotels, CVBs, DMCs and special event venues in major European regions during 25 pre-scheduled meetings chosen by you. Then you get to bond sharing this once-in-a-lifetime activity - cycling the Costa Brava, and experiencing the destination as never before.

M&I Experiences give you the same ROI as a standard Forum, yet allow you to indulge your hobbies and improve your fitness and wellbeing. Tour de MICE caters to riders of all abilities, so no one is left out. This is next-generation networking - and we want you to be part of it.

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Select who you want to meet

Choose who you want to meet

25 pre-scheduled meetings with the suppliers you want to meet. You choose your meetings, ensuring they are highly relevant to your business.

Expand your network

See a destination in action

M&I Experiences offer the same ROI as a standard M&I Forum - plus you get to explore a MICE destination in action and turn new contacts into friends.

Networking

Fully hosted package

We cover everything - three nights' five-star hotel accommodation, all meals and drinks - you get to conduct targeted business while indulging in your favourite pastimes.

Girona Costa Brava

In the Costa Brava, cycling is everywhere. The region is host to a large community of professional cyclists who use this city as their training base. Thanks to the large variety of routes in the region, its extraordinary climate and the excellent range of complementary services, Costa Brava is a paradise for professional cyclists.

We will tour this beautiful region of Spain together with some of Europe's most sought-after buyers. From dramatic landscapes to quaint villages, breathtaking beaches to winding coastal roads, there are hundreds of kilometres of routes and roads ideal for novice cyclists and for the competitive cyclist, all in complete safety.

Our host hotels

Gran Hotel Monterrey

Boasting a setting steeped in the natural beauty of Catalonia's Mediterranean coast and a host of 5-star amenities, this property is comfortably among the best hotels in the region

Park Hotel San Jorge

Ideally located in Catalonia, the Park Hotel San Jorge is next to the sea offering flexible meeting solutions and luxury services in natural Mediterranean surroundings.

Hostal de La Gavina

With spectacular views over the Mediterranean, 74 rooms, a Michelin-starred restaurant and elegant meeting rooms, this property is ideal for intimate MICE events.

Hotel Camiral

This 5-star hotel has two award-winning golf courses, luxurious suites, unique meeting solutions and will be developing even more MICE-relevant facilities in the near future.

"The (amazing) cycling and the people (both suppliers and buyers) that I have met - I think an activity based trip brings more like-minded people together so you are more likely to connect with people who have things in common. I had an amazing time on Tour de MICE. Networking with buyers and suppliers whilst cycling made this a not-to-be missed event."

Laura McCrave MIS Training Read more

Leisure, Beginner or Epic?

Each night we will be hosted in a different MICE hotel en route, where we will eat, rest and socialise together. The mornings are for 1-2-1 targeted meetings with your fellow riders - the most sought-after MICE professionals in Europe.

Starting in the 'deep south' on the beaches of the Costa Brava at Lloret de Mar, the route proceeds north to S'Agaro and Platja D'Aro, with the coastal mountains of Les Gavarres on one side and the shimmering Mediterranean on the other. Then it's on to the lush, historic village region of Baixa Emporda to arrive at the deluxe destination resort of Hotel Camiral & PGA Catalunya, on the doorstep of medieval Girona. This is one of the most successful cycling tourism hubs of Europe, and home to a number of professional teams.

Leisure

Leisure riders can select either hybrids or e-bikes, and will ride on a mix of roads and 'vias verdes' - an extensive network of XC trails - for a culturally-rich, MICE-relevant and socially-inclusive experience.

Daily Breakdown

AVG DISTANCE

25km

AVG TIME

2h45m

MAX ASCENT

350m

Sporting

These are sportspeople with a good base fitness and the will to learn a new, highly popular sport under ideal conditions; new or recreational road cyclists or mountain-bikers who don't normally ride more than once per week.

Daily Breakdown

AVG DISTANCE

40km

AVG TIME

3h15m

MAX ASCENT

800m

Epic

Serious, dedicated cyclists who ride regularly and are looking for the ideal opportunity to experience some of Europe's most rewarding routes just like the pros.

Daily Breakdown

AVG DISTANCE

65-85km

AVG TIME

~4h

MAX ASCENT

1300m

Each group will have no more than 10 cyclists, with at least one qualified guide.
There will be calculated time lapses between groups and full medical, mechanical and route management support along the way.

Each night we will be hosted in a different MICE hotel en route, where we will eat, rest and socialise together.
The mornings are for 1-2-1 targeted meetings with your fellow riders – the most sought-after MICE professionals in Europe.

Find out more about Tour de MICE 2019

Request info

Hosted Buyer Package

Connect with industry-leading suppliers through face-to-face meetings and three action-packed days.

What does the hosted buyer package include?
  • 25 pre-scheduled supplier meetings with hotels, CVBs, DMCs and special event venues in Girona, Spain and other major European regions
  • Guided rides through the Costa Brava, led by experienced cyclists
  • Top-quality road or electric bike hire for the duration of the Tour (if required)
  • Three nights' five-star hotel accommodation, including meals and drinks
  • Individually tailored return airport transfers at the beginning and end of the programme including bike transport (if required)

Provisional Programme

Thursday 3rd October
Open
 
All day arrivals
15:00 - 18:00  Prologue, easy warm up with bike fittings
18:15       Transfer
18:30 - 19:30   Pre-dinner drinks at Jardins Clotilde
19:45 - 20:00   Transfer to restaurant
20:00 - 22:30   Opening dinner at San Pere del Bosc
22:30+      Transfer back to San Jorge for half group.
             Accommodation split between La Gavina
             & Hotel San Jorge
Friday 4th October
Open
 
08:30 - 9:00     Registration
09:00 - 10:45   7 x meetings of 15 minutes
10:45 - 11:00   Energising break
11:00 - 12:30   6 x meetings of 15 minutes
12:30 - 13:30   Lunch
14:00 - 18:00   Riding
18:00 - 18:30  Recovery drinks
19:30 - 19:45   Transfer from San Jorge to Hostal de la Gavina
20:00 - 22:30   Networking dinner at La Taverna del Mar
22:30+      Transfer back to San Jorge for half group.
             Accommodation split between La Gavina
             & Hotel San Jorge
Saturday 5th October
Open
 
08:15 - 08:30   Transfer from Hostal de la Gavina
            to Park Hotel San Jorge
08:45 - 09:00   Registration
09:00 - 10:45   7 x meetings of 15 minute
10:45 - 11:00   Energising break
11:00 - 12:30   6 x meetings of 15 minutes
12:30 - 13:30    Lunch
14:00 - 18:00   Riding
18:00 - 18:30   Recovery drinks
19:30 - 22:30   Closing awards dinner
22:30 - 00:30+ After party Accommodation at Hotel Camiral
Sunday 6th October
Open
 
09:00 - 11:30  Optional: Recovery ride finishing in Girona
11:30 - 14:00  Optional: Discover the hidden gems of this ancient city
            with tapas en route
14:00+      Departures

Is it for me? How fit do I need to be?

Whatever your question, we've got it covered.

See FAQ

Join the event

When

3-6 October 2019

Where

Girona Costa Brava

Why

Engage, enjoy, experience

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