Europe Muscat 2019 - M&I Forums

Europe Muscat 2019

Muscat, Oman

When 11-15 November, 2019

When Where

European buyers meet global suppliers

With its recently opened CVB and the new Oman Convention & Exhibition Centre, this Arabian Sultanate is becoming a serious contender in the MICE world. Surrounded by hills, the capital Muscat is surrounded sits on the waterfront, boasting some breathtaking beaches. Let us show you how this welcoming destination is making the most of its natural resources and unbeatable connections and transforming itself into a hugely desirable option, while introducing you to 180 of the world's finest MICE suppliers.










total number of meetings


Destinations at last year's event


Just an hour's flight from Dubai, Muscat offers a change of pace - think gorgeous beaches, beautiful architecture, and Arab hospitality. In 2016 the Oman Convention & Exhibition Centre opened, giving Muscat numerous theatres, conference rooms and four hotels with almost 1,000 rooms. The downtown business district is close to historical landmarks and ancient souks, and home to some grand MICE hotels, including Intercontinental and Grand Hyatt. This is your chance to experience the early days of a soon-to-be superstar of the MICE world.

Accommodation Venue(s)

The Forum will be hosted across three hotels, giving you an insight into some of the region's premier event venues.

Sundus Rotana

Home to 215 rooms and an elegant ballroom and six flexible meeting rooms, Sundus Rotana is a contemporary upscale business hotel conveniently located minutes away from the Muscat International Airport and the new Oman Convention & Exhibition Centre.

Crowne Plaza Muscat OCEC

Just 10 minutes from Muscat International Airport, Crowne Plaza Muscat is part of the new OCEC. Overlooking a natural waterway, surrounded by extensive parklands and next to a shopping centre and business park, this hotel is ideal for both business and leisure.

The Hormuz Grand Muscat

The Hormuz Grand Muscat, a Radisson Collection Hotel boasts stunning suites and a collection of exceptional event and business spaces. Set where east meets west, guests can wade into the Arabian sea, wander the beautiful beaches or discover the Muscat mountains.

Hosted Buyer Package

Fully hosted package

Fully hosted package

All qualified buyers will be fully hosted by M&I Forums, including airfare, accommodations and planned activities.

An efficient one-stop shop

An efficient one-stop shop

You choose who you want to meet by setting an agenda tailormade to your business needs. This ensures your time is fully optimised.

Stay ahead of the game

Stay ahead of the game

Our Forums are the best way of keeping up-to-date with the latest destination trends and developments. They are suitable for executives at all levels.

See the destination in action

See the destination in action

Through site inspections and social events in our partner properties, you will get the chance to discover some of the world's most relevant Meetings & Incentives venues, hotels and leisure options of the moment.

Network with your peers

Network with your peers

From teambuilding activities to social events, you will have plenty of opportunities to network with suppliers and your peers beyond the meetings floor.

Highly enjoyable format

Highly enjoyable format

Whether you're a seasoned Meetings & Incentives veteran or an account executive in your first agency position, our Forums are highly sociable, accessible and enjoyable. Isn't that why you chose this business?

Event details

Over three days, you'll have 40 one-to-one meetings you choose in advance, alongside cocktail receptions, social dinners and a programme of networking activities.

Event Itinerary

Monday 11th November 2019
All day arrivals
18:00 - 22:00
Arrival Dinner
Tuesday 12th November 2019
10:30 - 11:00
Registration & Briefing
11:00 - 13:00
Individual meetings
13:00 - 14:00
14:00 - 16:00
Individual meetings
16:00 - 19:00
Destination experience
19:00 - 00:00
Networking Dinner
Wednesday 13th November 2019
08:45 - 09:00
09:00 - 10:40
Individual meetings
10:40 - 11:00
11:00 - 12:45
Individual meetings
12:45 - 13:45
14:30 - 18:30
Networking Activities
19:30 - 01:00
Networking Dinner
Thursday 14th November 2019
09:00 - 09:30
09:30 - 11:00
Individual meetings
11:00 - 12:00
12:00 - 13:25
Individual meetings
13:25 - 13:45
Coffee Break
13:45 - 15:30
Individual meetings
15:30 - 17:00
Leisure/Packing time
17:00 - 22:00
Networking evening social
First round of departures
Friday 15th November 2019
Remaining departures

"The meetings have been so productive and I've still been able to get plenty done in between. Choosing who you want to meet is great - it means I only meet with the right people for my business."

Erik Mortvedt CUMA - Norway Read more

I would like to attend. What do I do next?

To attend Meeting & Incentive Forums as a Meetings & Incentives buyer you need to:

  1. Sign up
  2. After we receive your sign up form we will get in touch with you and send you a registration form
Sign Up

Do I qualify?

To qualify for attendance at the European Forums you must meet the following criteria:

  • Be a meeting planner from an event agency, corporate company, association or independent organisation
  • Organise a minimum of 5 international MICE events per year in Europe or worldwide (outside your own country)
  • Be responsible for and/or the main influencer for booking venues for your events
  • Ideally have an international events budget in excess of €500k
  • Organise meetings, conferences, incentive travel, product launches, exhibitions or corporate hospitality programmes for a minimum of 30 guests per group