M&I Forum Europe Winter 2020 MICE event in Italy

M&I Europe Winter 2020

Lake Como, Italy

When 28-31 October 2020

When Where

European buyers meet global suppliers

Imagine conducting 2 months of meetings in 3 days while exploring one of the most spectacular, sophisticated destinations in Europe. Join us as we take our unbeatable format of 1-2-1 meetings and discovery activities to VIP haunt Lake Como. You'll get to meet with high quality suppliers from all over the world, while discovering exclusive hotels and venues your clients will love.










total number of meetings


AVG. Destinations at last year's forums

Lake Como

A timeless destination, Lake Como basks in old-school glamour and elegance. Grand palazzos surrounded by manicured gardens, the shimmering blue of the lake - this is an Italian classic that never fails to impress. Experience everything Lake Como has to offer the MICE industry - superb architecture, the latest technology, breathtaking nature and an aristocratic elegance that could never be copied.

Accommodation Venue(s)

Sheraton Lake Como

Hilton Lake Como

Albergo Terminus

Hotel Villa Flori

Grand Hotel Imperiale Resort & Spa

Hotel Palace

Hotel Barchetta Excelsior

Hosted Buyer Package

Fully hosted package

Fully hosted package

All qualified buyers will be fully hosted by M&I Forums, including airfare, accommodations and planned activities.

An efficient one-stop shop

An efficient one-stop shop

You choose who you want to meet by setting an agenda tailormade to your business needs. This ensures your time is fully optimised.

Stay ahead of the game

Stay ahead of the game

Our Forums are the best way of keeping up-to-date with the latest destination trends and developments. They are suitable for executives at all levels.

See the destination in action

See the destination in action

Through site inspections and social events in our partner properties, you will get the chance to discover some of the world's most relevant Meetings & Incentives venues, hotels and leisure options of the moment.

Network with your peers

Network with your peers

From teambuilding activities to social events, you will have plenty of opportunities to network with suppliers and your peers beyond the meetings floor.

Highly enjoyable format

Highly enjoyable format

Whether you're a seasoned Meetings & Incentives veteran or an account executive in your first agency position, our Forums are highly sociable, accessible and enjoyable. Isn't that why you chose this business?

Event details

Over three days, you'll meet the world's elite buyers during 40 one-to-one pre-scheduled meetings, social dinners and networking activities. Make sure you're part of it.

Event Itinerary

Wednesday 28th October 2020
Optional site visits
19:00 - 22:00
Opening night
Thursday 29th October 2020
08:15 - 08:30
Registration and briefing
08:30 - 10:50
Pre-scheduled meetings
10:50 - 11:10
11:10 - 13:00
Pre-scheduled meetings
13:00 - 14:00
14:45 - 17:30
Networking activities
19:00 - 23:00
Networking dinner
Friday 30th October 2020
08:15 - 08:30
08:30 - 10:55
Pre-scheduled meetings
10:35 - 10:55
10:55 - 12:30
Pre-scheduled meetings
12:30 - 13:30
Pre-scheduled meetings
12:30 - 13:30
13:30 - 17:30
Leisure time to discover the destination
19:00 - 00:00
Awards dinner and closing party
Saturday 31st October 2020
09:00 - 10:40
Pre-scheduled meetings
10:40 - 11:00
11:00 - 13:00
Pre-scheduled meetings
13:00 - 14:00

"I like M&I Forums because of the intimate format and the relationships you create. The events are intense but you get to meet a lot of new contacts."

Kristof Downer Capita Travel and Events - UK Read more

I would like to attend. What do I do next?

To attend Meeting & Incentive Forums as a Meetings & Incentives buyer you need to:

  1. Sign up
  2. After we receive your sign up form we will get in touch with you and send you a registration form
Sign Up

Do I qualify?

To qualify for attendance at the European Forums you must meet the following criteria:

  • Be a meeting planner from an event agency, corporate company, association or independent organisation
  • Organise a minimum of 5 international MICE events per year in Europe or worldwide (outside your own country)
  • Be responsible for and/or the main influencer for booking venues for your events
  • Ideally have an international events budget in excess of €500k
  • Organise meetings, conferences, incentive travel, product launches, exhibitions or corporate hospitality programmes for a minimum of 30 guests per group

Primary Forum Partners

Secondary Forum Partners