M&I Forums

The next generation of MICE tradeshows

We combine the power of human-to-human connection with innovative AI technology to bring you a game-changing MICE experience.



I am a MICE buyer from:

As a buyer from , you are eligible to attend the following Forums:

There is no substitute for doing business face-to-face

Industry tradeshows, but not as you know them

M&I Forums combines the power of human-to-human connections with cutting-edge matchmaking technology to provide you with a tradeshow experience that is truly unique. We’re on a mission to save you time, introduce you to top MICE suppliers and bring you the future of industry tradeshows.

Benefit 1

Meet face-to-face

Do business with hotels, hotel groups, CVBs, DMCs and more during structured and free-flow 1-2-1 meetings

Benefit 2

Network with top suppliers

Connect with specialist properties to solve even the most complex briefs

Benefit 3

Discover global destinations

Inspect a location’s key properties through the eyes of your clients

Benefit 4

Attend a Forum fully hosted

Receive a personalised buyer package, including transport, accommodation and transfers

Benefit 5

Forge lasting relationships

Be part of fun activities, learning opportunities, glamorous dinners and exciting parties – perfect for networking

Benefit 6

Experience smart matchmaking

Find your most relevant suppliers with our cutting-edge AI matchmaking technology

Who will I meet?

M&I Forums introduces you to the top MICE suppliers from the destination(s) you wish to develop your business in. Your appointments are pre-scheduled for you in advance according to the list of suppliers that you wish to meet. At each Forum, you will have a minimum of 25 appointments with key MICE suppliers over two days.


"I'm choosing M&I over EIBTM this year. With helpful, friendly staff, very high standards of organisation, and excellent activities, this is the best MICE event."

Edelgard Haferkamp Event Agentur Haferkamp Read more

Networking at your fingertips

Our Forum Hub gives you everything you need to succeed before, during and after you attend an event. You'll have access to itineraries, info and your fellow attendees on your computer, tablet or mobile phone.

Networking at your fingertips