A look back on
M&I Flagship Dubai 2025
30 Nov – 4 Dec 2025 | Dubai
Looking back at M&I Flagship Dubai 2025
For the final event of 2025, we headed to the City of Gold to demonstrate why Dubai continues to be one of the world’s most influential hubs for business events. We met, we networked, we celebrated, and we experienced the magic of this breathtaking destination.
M&I Flagship Dubai 2025 in numbers
of exhibitors said M&I Flagship Dubai offered great potential ROI
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Average number of enquiries given by buyers during M&I Flagship Dubai
The Programme
Delivering a Flagship Experience
As the defining model for high-value MICE experiences, our flagship format once again proved its strength in Dubai. We welcomed top buyers and suppliers from across Europe and the UK for purposeful 1-2-1 appointments, productive conversations, and curated networking that maximised ROI, and had plenty of fun along the way.
Across four days, M&I Flagship Dubai delivered a standout edition that reflected the destination’s leadership in the global MICE industry. It was only fitting that a city so firmly positioned at the forefront of innovation should be the setting for a gathering of this calibre.
A City Built for Connection and Discovery
We were hosted by the iconic JW Marriott Marquis Dubai, a landmark synonymous with contemporary hospitality and the ideal setting for high-level discussions. Beyond the meeting schedule, guests experienced Dubai in all its variety. From afternoon tea high above the city, to a breathtaking yacht cruise, dune buggy adventures, and an unforgettable helicopter tour, there was something for everyone.
Evenings were spent celebrating in true Dubai style: under the stars at Nikki Beach and within the remarkable surroundings of Jumeirah Emirates Towers, creating memorable moments that strengthened connections long after the meetings ended.
What our community is saying
I really loved the way the event is handled, all the activities are perfect to get to know the destination and the highlights of the venues.
Amin Masshafi, InterContinental Malta
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Suppliers who attended
Supplier geographic breakdown
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