FEST

Marrakech 25

The must-attend event for MICE

16-20 March | Morocco

m&i Luxe Lake Louise 25   |   24-27 March   |    Canada
OVERVIEW

Discover the event that’s got the industry talking – and our most successful one to date. Launched in 2024, m&i Fest is a fresh take on the traditional MICE trade show, where the choice of an exhibition meets the intimate networking power of our Forums.

DAYS
filled with opportunities for networking
TARGETED MEETINGS
tailored to your business needs
SUPPLIER TABLES
global MICE destinations and international hotel brands
BUYERS
of the highest quality from across the globe
HEADLINE EVENT PARTNERS

Why you won’t want to miss m&i Fest

Attracting the industry’s best

m&i Fest attracts the highest-quality MICE buyers & suppliers. All our attendees are rigorously reference checked to ensure we bring you the most valuable business.

The highest ROI per meeting

Meetings at m&i are the best in the business. You get a personalised meeting schedule matched by AI technology, and the support of our onsite meeting management team, ensuring a less than 1% buyer no-show rate. The lowest in the industry.

A programme built for business

Every moment of the event programme is designed to create connections and give you unlimited access; from your curated meeting schedule to inspiring afternoons and spectacular evenings.

Created to maximise brand visibility

Fest provides you with a creative platform unlike any other in the MICE market. We’ll help you get the attention of the industry’s best buyers – your brand, your way.

Talk to us about a branded Studio or Pavilion

NETWORKING THREE WAYS

Mornings of meetings

Engage in 40 curated 1-2-1 meetings with support from our onsite meeting management team. 

Afternoons of adventure

Build authentic connections and see the MICE highlights of the destination through 'Pathways' of cultural activities and exclusive site visits. 

Nights of connection

Lasting business relationships are built through unforgettable experiences. Every evening, enjoy spectacular entertainment at stunning local venues.  

SAMPLE PROGRAME

What to expect

  • Arrivals  
  • Welcome dinner   
  • 1-2-1 pre-scheduled meetings  
  • Lunch  
  • Pathways 
  • Evening social  
  • 1-2-1 pre-scheduled meetings  
  • Lunch  
  • Pathways 
  • Farewell evening  
The destination

Marrakech magic

With its year-round sunny climate, excellent MICE and hotel infrastructure, and incentive options, Morocco has long been established as a global MICE destination – the perfect home for m&i Fest. Discover stunning venues around Marrakech. From the city’s exotic souks to its rich cultural heritage, explore a breathtakingly beautiful destination that perfectly blends tradition and modernity.
THE BENEFITS

Why attend m&i Fest

Want to get the attention of the industry’s best buyers at events that offer the highest converting RFPs? Let’s work together to get you more buyer face time, maximum brand visibility, and more genuine connections. We’ll help you showcase your business in powerful ways.

BUYER GEOGRAPHIC
BUYER DEMOGRAPHIC

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m&i Marrakech 25
Elevate your MICE business in 2025
Days
Hours
Minutes
Seconds
UPCOMING EVENTS

See where we’re going next

FEATURED EVENTS

M&I Fest Global Marrakech

Global Buyers
16-20 Mar 2025 | Morocco

M&I Fest Global Marrakech

The must-attend event for MICE
Learn more

Luxe Lake Louise

UK & EU buyers
24-27 Mar 2025 | Canada

Luxe Lake Louise

Connect with luxury incentive travel professionals in Canada’s premier incentive destination
Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The M&I Forum experience streamlined into two impactful days

Learn more

Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.