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Tenerife, Canary Islands

15-18 December 2017

Tour de MICE is the first in our exciting, new M&I Experience series of meetings and incentives industry events, bringing together international buyers and suppliers that share common interests and lifestyles.

We're putting together a professional peloton of international buyers and suppliers who are passionate about live events, innovative business and about turning a pedal in some of the most beautiful and interesting destinations in the world. Take on the MICE industry's ultimate cycle challenge and share an unforgettable experience with some of Europe's most influential suppliers.

Join the tour
Tour de mice trip stats


Friday 15th December
Iberostar, Grand Hotel Mencey in Santa Cruz
Fly into Tenerife North or South - your first glimpse of Mt. Teide
Transfer to the Iberostar Grand Hotel Mencey, Santa Cruz
15:00 Bike-fit and warm-up coastal ride
17:00 Relax with a swim, spa and afternoon tea
19:00 Welcome to Tenerife - opening night, dinner and networking
Saturday 16th December
Ritz Carlton, Abama, Guia de Isora
8:30 - 11:30 Pre-scheduled 1-2-1 buyer-supplier meetings
12:00 Tour de MICE sign-on and ride briefing over lunch
13:00 Coach transfer to Teide National Park
14:00 Epic ride (Approx.4h) from Puerto de Izaña in national park to The Ritz-Carlton Abama at Guía de Isora on west coast
14:30 Sporting ride (Approx.3h) from Parador del Teide to The Ritz-Carlton Abama
17:30 Recovery and leisure time at The Ritz-Carlton Abama
19:30 Drinks and dinner at The Ritz-Carlton Abama, chill-out zone and Atlantic stargazing
Sunday 17th December
Melia Hacienda del Conde, Buenavista del Norte
8:30 - 11:30 Pre-scheduled 1-2-1 buyer-supplier meetings
12:00 Tour de MICE sign-on and ride briefing over lunch
13:00 Coach transfer for Sporting riders to picturesque Santiago del Teide
13:00 Epic (Approx.3h) ride north from The Ritz-Carlton Abama Abama with pit-stop at La Casona del Patio hotel, ranch and restaurant in Santiago del Teide. Continue to north coast from La Casona to Meliá Hacienda del Conde at Buenavista del Norte
13:45 Sporting (Approx. 3h30) ride to north coast from La Casona to Meliá Hacienda del Conde
17:00 Recovery and leisure at Meliá Hacienda del Conde
19:30 Drinks and podium dinner-party at Meliá Hacienda del Conde
Monday 18th December
Breakfast, sign-in and briefing
Today's 'out-and-back' rides are optional and subject to departure flight times
Epic ride: depart between 08:00-09:30 to mountain village of Masca and return (Approx.2h30m)
Sporting ride: depart between 08:00-09:30 to coastal fishing village of Garachio and return (Approx.1h30m)
12:00 Recovery, lunch and airport transfers
Flight departures from Tenerife North or South

Find out more about Tour de MICE 2017

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Sporting or Epic?

Whether you're an occasional Sunday cyclist or a Grand Tour veteran, our Sporting and Epic routes give you the freedom to choose a level that's right for you.

Go Sporting

Inclusive but challenging, our sporting option is a great way to experience the island of Tenerife from a brand new perspective.

Daily Breakdown







Go Epic

For more serious and dedicated cyclists, the epic option is a unique opportunity to experience some of Europe's most rewarding routes just like the pros.

Daily Breakdown








Three days of the most dramatic scenery, land and seascapes anywhere in Europe. Welcome to the legendary cyclists' paradise of Tenerife.

Day 1
Day 2
Day 3
Friday 15 December


Begin your Tour with a glorious coastal warm-up ride, from Santa Cruz de Tenerife to Playa Las Teresitas and back. Shake off the travel cobwebs, stretch your legs, breathe some sea air, and get familiar with both your bike and the local road conditions.







Saturday 16 December


Our Grand Depart takes us 2300m above sea-level, to the National Park of Teide, through ecozones from alpine to volcanic into the lunar-like Cañadas where oxygen is rare, plant life exotic and rock formations from another world. Our pit-stop at the Parador is 1500m below the southern flank of Spain's highest mountain and the residence of choice for the likes of Team Sky, Movistar, BMC and Trek-Segafredo.

Epic riders start from the Puerto de Izaña and continue past the Parador all the way to Guía de Isora and The Ritz-Carlton Abama. Sporting riders roll-out from the Parador itself and cross the finish line at The Ritz-Carlton Abama, our second, five-star stop on the Tour de MICE 2017.

  • DISTANCE 50km

  • TIME 3h

  • CLIMBING +158m/-2220m

Parador Del Teide to The Ritz-Carlton Abama
  • DISTANCE 75km

  • TIME 4hr

  • CLIMBING +634m/-2727m

Pueto De Izana to The Ritz-Carlton Abama
Sunday 17 December


The Queen Stage of Tour de MICE 2017 takes us from the sea-level doorstep of The Ritz-Carlton Abama on fabulous roads, bisecting coastal cliffs to the west and the dominating Mt Teide to the east, climbing steadily to the picturesque village of Santiago del Teide and into the western flank of the national park. Today's pit-stop is at the quaint Casona del Patio with its working ranch, charming hotel and old-fashioned Canarian restaurant.

Sporting riders transfer by coach from The Ritz-Carlton Abama to La Casona then climb for 300m before descending via a series of exhilarating switchbacks to Buenavista del Norte. Epic riders cover the whole route in the saddle with a pit-stop in Santiago del Teide, then onto the beautiful Meliá Hacienda del Conde, our third overnight hotel of the tour.

  • DISTANCE 28km

  • TIME 3h30m

  • CLIMBING +286m/-1123m

Santiago del Teide to Meliá Hacienda del Conde
  • DISTANCE 58km

  • TIME 3h

  • CLIMBING +1327m/-1342m

The Ritz-Carlton Abama to Hacienda del Conde
Monday 18 December


All good things must come to an end but we're finishing Tour de MICE 2017 with a flourish. Today's rides depart from La Hacienda del Conde, which unfolds with architectural genius from the moody Atlantic edge, over the baize of the Ballesteros golf-course and up to some of Tenerife's most strikingly-verdant, volcanic mountains. This stunning backdrop, dotted with tiny pueblos, will make you think more of South America than Europe. What today's Epic ride lacks in length it gains in drama - a majestic way to end your Tour de MICE journey and add another classic to your personal palmarès. The Sporting ride takes in the scenic and much less challenging coastal route, out-and-back between the Hacienda and the charming, old fishing village of Garachico.

  • DISTANCE 25km

  • TIME 1h30m

  • CLIMBING +289/-282m

Hacienda del Conde to Garachico and return
  • DISTANCE 37km

  • TIME 2h 30m

  • CLIMBING +1147m/-1147m

Hacienda del Conde to Masca and return


Take one of ours

A full-carbon Ridley or BMC machine, equipped with Shimano Ultegra compact groupset, will be delivered and set to your personal specification by our team of mechanics.

Bring your own bike

If you're more comfortable on your own bike, you're welcome to ride it on the Tour. We'll include your bike-box within travel arrangements and our team of mechanics will be on hand to assist with set-up at our bike-zone.

Go electric

If you prefer some extra power for your uphill efforts, choose one of our top-spec, long-range electric bikes which preserve the true ride experience but enable you to go further and faster.


At Tour de MICE, you'll get a glimpse into the lifestyle of the professional peloton, delivered with the personal care, attention to detail and high-end touches normally reserved for the very best riders on the planet.

You will receive a bespoke Tour de MICE cycling jersey and have access to complementary items, created for the event by one of the leading manufacturers of quality team kit for the UCI World Tour. Options for Tour de MICE cycling apparel are included when you complete the online Rider Information Form.

Is it for me? How fit do I need to be?

Whatever your question, we've got it covered.


Supplier Package

Tour de MICE will give you a unique business and active programme delivered through an exclusive and fully hosted European cycling experience.

What does the supplier package include?
  • 25 pre-scheduled supplier meetings with M&I-specific professionals from major European markets including UK & Ireland, Germany, Switzerland, Benelux, France & Scandinavia
  • Three nights' five-star hotel accommodation, including meals and drinks
  • Return airport transfers in Tenerife at the beginning and end of the Tour
  • Top-quality road or electric bike hire for the duration of the Tour (if required)
  • Full cyclo-sportive support, including mechanical and medical assistance
  • Accompanying road captains during the rides to guarantee your security and enjoyment

Join the event


15 - 18 December 2017


Tenerife, Canary Islands

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We've partnered with industry charity Meeting Needs to give you the opportunity to raise money for vital causes around the world. If you need advice on how to raise funds or to donate, please check out our Fundraising Guide for more information.

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