Girona Costa Brava, Spain

3-6 October 2019

The only networking event for MICE professionals on two wheels, Tour de MICE is back to take the Costa Brava by storm.

Our research shows that the most meaningful business connections are made through shared experiences and enthusiasm, attracting senior, high-spending buyers who no longer want to attend traditional trade shows. This intimate event gives you 25 pre-selected meetings with these high-level European buyers who have both spending power and pedal power, and the chance to bond while sharing this once-in-a-lifetime activity.

m&i Experiences give you the same ROI as a standard Forum, yet allow you to indulge your hobbies and improve your fitness and wellbeing. Tour de MICE caters for riders of all abilities, so no one is left out. This is next-generation networking - and we want you to be part of it.

Book now
Select who you want to meet

Select who you want to meet

Join the event that's disrupting the MICE industry model! Choose 25 meetings with high-spending buyers who are relevant to your business, while sharing experiences that create lasting bonds

Expand your network

Expand your network

Enjoy the ultimate networking experience with like-minded people in a small and intimate environment, offering the same ROI as a standard m&i Forum


Meet only the industry's best

Mamp;amp;I Experiences consistently attract the highest quality of senior buyers in m&i Forums' history - this is your chance to get close to them in and out of the meeting room

Girona Costa Brava

In the Costa Brava, cycling is everywhere. The region is host to a large community of professional cyclists who use this city as their training base. Thanks to the large variety of routes in the region, its extraordinary climate and the excellent range of complementary services, Costa Brava is a paradise for professional cyclists.

We will tour this beautiful region of Spain together with some of Europe's most sought-after buyers. From dramatic landscapes to quaint villages, breathtaking beaches to winding coastal roads, there are hundreds of kilometres of routes and roads ideal for novice cyclists and for the competitive cyclist, all in complete safety.

Our host hotels

Gran Hotel Monterrey

Boasting a setting steeped in the natural beauty of Catalonia's Mediterranean coast and a host of 5-star amenities, this property is comfortably among the best hotels in the region.

Park Hotel San Jorge

Ideally located in Catalonia, the Park Hotel San Jorge is next to the sea offering flexible meeting solutions and luxury services in natural Mediterranean surroundings.

Hostal de La Gavina

With spectacular views over the Mediterranean, 74 rooms, a Michelin-starred restaurant and elegant meeting rooms, this property is ideal for intimate MICE events.

Hotel Camiral

This 5-star hotel has two award-winning golf courses, luxurious suites, unique meeting solutions and will be developing even more MICE-relevant facilities in the near future.

"Combining a shared passion such as cycling with business meetings is probably the best concept I have ever attended."

Misty Macias Floris Looij - Mövenpick Hotel Amsterdam Read more

Leisure, Beginner or Epic

Each night we will be hosted in a different MICE hotel en route, where we will eat, rest and socialise together. The mornings are for 1-2-1 targeted meetings with your fellow riders - the most sought-after MICE professionals in Europe.

Starting in the 'deep south' on the beaches of the Costa Brava at Lloret de Mar, the route proceeds north to S'Agaro and Platja D'Aro, with the coastal mountains of Les Gavarres on one side and the shimmering Mediterranean on the other. Then it's on to the lush, historic village region of Baixa Emporda to arrive at the deluxe destination resort of Hotel Camiral & PGA Catalunya, on the doorstep of medieval Girona. This is one of the most successful cycling tourism hubs of Europe, and home to a number of professional teams.


Leisure riders can select either hybrids or e-bikes, and will ride on a mix of roads and 'vias verdes' - an extensive network of XC trails - for a culturally-rich, MICE-relevant and socially-inclusive experience.

Daily Breakdown








These are sportspeople with a good base fitness and the will to learn a new, highly popular sport under ideal conditions; new or recreational road cyclists or mountain-bikers who don't normally ride more than once per week.

Daily Breakdown








Serious, dedicated cyclists who ride regularly and are looking for the ideal opportunity to experience some of Europe's most rewarding routes just like the pros.

Daily Breakdown







Each group will have no more than 10 cyclists, with at least one qualified guide.
There will be calculated time lapses between groups and full medical, mechanical and route management support along the way.

Each night we will be hosted in a different MICE hotel en route, where we will eat, rest and socialise together.
The mornings are for 1-2-1 targeted meetings with your fellow riders - the most sought-after MICE professionals in Europe.

Supplier Package

Build your MICE network and make high quality business connections with the top players in the industry during three action-packed days.

What does the supplier package include?
  • 25 pre-scheduled buyer meetings with MICE-specific professionals from major European markets including UK & Ireland, Germany, Switzerland, Benelux, France and Scandinavia
  • Guided rides through the Costa Brava, led by experienced cyclists
  • Top-quality road or electric bike hire for the duration of the Tour (if required)

Provisional Programme

Thursday 3rd October
All day arrivals
15:00 - 18:00  Prologue, easy warm up with bike fittings
18:15       Transfer
18:30 - 19:30   Pre-dinner drinks at Jardins Clotilde
19:45 - 20:00   Transfer to restaurant
20:00 - 22:30   Opening dinner at San Pere del Bosc
22:30+       Transfer back to hotel.
           Accommodation at Gran Hotel Monterrey
Friday 4th October
08:30 - 9:00     Registration
09:00 - 10:45   7 x meetings of 15 minutes
10:45 - 11:00   Energising break
11:00 - 12:30   6 x meetings of 15 minutes
12:30 - 13:30   Lunch
14:00 - 18:00   Riding
18:00 - 18:30  Recovery drinks
19:30 - 19:45   Transfer from San Jorge to Hostal de la Gavina
20:00 - 22:30   Networking dinner at La Taverna del Mar
22:30+      Transfer back to San Jorge for half group.
             Accommodation split between La Gavina
             & Hotel San Jorge
Saturday 5th October
08:15 - 08:30   Transfer from Hostal de la Gavina
            to Park Hotel San Jorge
08:45 - 09:00   Registration
09:00 - 10:45   7 x meetings of 15 minute
10:45 - 11:00   Energising break
11:00 - 12:30   6 x meetings of 15 minutes
12:30 - 13:30    Lunch
14:00 - 18:00   Riding
18:00 - 18:30   Recovery drinks
19:30 - 22:30   Closing awards dinner
22:30 - 00:30+ After party
            Accommodation at Hotel Camiral
Sunday 6th October
09:00 - 11:30  Optional: Recovery ride finishing in Girona
11:30 - 14:00  Optional: Discover the hidden gems of this ancient city
            with tapas en route
14:00+      Departures

Is it for me? How fit do I need to be?

Whatever your question, we've got it covered.


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3-6 October 2019


Girona Costa Brava

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