Girona Costa Brava, Spain

3-6 October 2019

The only networking event for MICE professionals on two wheels, Tour de MICE is back to take the Costa Brava by storm.

Our research shows that the most meaningful business connections are made through shared experiences and enthusiasm, attracting senior, high-spending buyers who no longer want to attend traditional trade shows. This intimate event gives you 25 pre-selected meetings with these high-level European buyers who have both spending power and pedal power, and the chance to bond while sharing this once-in-a-lifetime activity.

M&I Experiences give you the same ROI as a standard Forum, yet allow you to indulge your hobbies and improve your fitness and wellbeing. Tour de MICE caters for riders of all abilities, so no one is left out. This is next-generation networking - and we want you to be part of it.

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Select who you want to meet

Select who you want to meet

Join the event that's disrupting the MICE industry model! Choose 25 meetings with high-spending buyers who are relevant to your business, while sharing experiences that create lasting bonds

Expand your network

Expand your network

Enjoy the ultimate networking experience with like-minded people in a small and intimate environment, offering the same ROI as a standard M&I Forum


Meet only the industry's best

Mamp;amp;I Experiences consistently attract the highest quality of senior buyers in M&I Forums' history - this is your chance to get close to them in and out of the meeting room

Girona Costa Brava

In the Costa Brava, cycling is everywhere. The region is host to a large community of professional cyclists who use this city as their training base. Thanks to the large variety of routes in the region, its extraordinary climate and the excellent range of complementary services, Costa Brava is a paradise for professional cyclists.

We will tour this beautiful region of Spain together with some of Europe's most sought-after buyers. From dramatic landscapes to quaint villages, breathtaking beaches to winding coastal roads, there are hundreds of kilometres of routes and roads ideal for novice cyclists and for the competitive cyclist, all in complete safety.

Our host hotels

Gran Hotel Monterrey

Boasting a setting steeped in the natural beauty of Catalonia's Mediterranean coast and a host of 5-star amenities, this property is comfortably among the best hotels in the region.

Park Hotel San Jorge

Located between Barcelona and Girona, the Park Hotel San Jorge is next to the sea offering flexible meeting solutions and luxury services in natural Mediterranean surroundings.

Hostal de La Gavina

With spectacular views over the Mediterranean, 74 rooms, a Michelin-starred gastronomic director and elegant meeting rooms, this property is ideal for intimate MICE events.

Hotel Camiral

Just ten minutes from Girona, and within easy reach of Barcelona, Hotel Camiral is a contemporary 5-star hotel that promises luxury, comfort, and unique meeting solutions.

"Combining a shared passion such as cycling with business meetings is probably the best concept I have ever attended."

Misty Macias Floris Looij - Mövenpick Hotel Amsterdam Read more

Beginner, Sporting or Epic?

Whether you're an occasional Sunday cyclist or a Grand Tour veteran, our choice of Beginner, Sporting and Epic routes give you the freedom to choose a level that's right for you.

Go Beginner

Far removed from motorised traffic and with hardly any steep slopes, our beginner option along the disused railway lines of the Vias Verdes is ideal for the cycling novice.

Daily Breakdown







Go Sporting

Inclusive but challenging, our sporting option is a great way to experience the Costa Brava's extraordinary climate and MICE facilities from a brand-new perspective.

Daily Breakdown







Go Epic

For more serious and dedicated cyclists, the epic option is a unique opportunity to experience some of Europe's most rewarding routes just like the pros.

Daily Breakdown







Supplier Package

Build your MICE network and make high quality business connections with the top players in the industry during three action-packed days.

What does the supplier package include?
  • 25 pre-scheduled buyer meetings with MICE-specific professionals from major European markets including UK & Ireland, Germany, Switzerland, Benelux, France and Scandinavia
  • Guided rides through the Costa Brava, led by experienced cyclists
  • Top-quality road or electric bike hire for the duration of the Tour (if required)
  • Individually tailored return airport transfers at the beginning and end of the programme including bike transport (if required)

Provisional Programme

3rd October
Arrivals at Monterrey
15:00 - 18:00 Prologue, easy warm up with bike fittings
19:00 - 19:15 Transfer to dinner
19:15 -19:45 Pre-dinner drinks at Jardins Clotilde; Cuba meets Costa Brava
19:45 - 19:50 Transfer to restaurant
19:50 - 22:30 Dinner at San Pere del Bosc; taste the flavours of the destination
22:30 Transfer back to hotel. Accommodation at Gran Hotel Monterrey
4th October
08:30 - 12:00 Pre-scheduled meetings
12:00 - 13:00 Healthy lunch
14:00 - 18:00 Epic and sporting rides taking in the beautiful secret coves of Platja d'Aro / electric bike on greenway trails
18:00 - 18:30 Recovery drinks and mini massages at individual hotels
19:45 - 20:00 Transfer from San Jorge to La Gavina
20:00 - 22:30 Networking Dinner at La Gavine Beach House; waterside reward
22:30 - Transfer back to San Jorge for half group. Accommodation split between La Gavina & Hotel San Jorge
5th October
08:30 - 12:00 Pre-scheduled meetings
12:00 - 13:00 Healthy lunch
14:00 - 18:00 Epic and sporting rides taking in the medieval villages of Baix Emporda / electric bike on greenway trails
18:00 - 18:30 Recovery drinks and mini massages at hotel
20:00 - 22:30 Closing night & awards ceremony. Accommodation at Hotel Camiral
6th October
09:00 - 11:30 Optional: Recovery ride finishing in Girona
11:30 - 14:00 Optional: Discover the hidden gems of this ancient city with tapas en route
14:00+ departures

Is it for me? How fit do I need to be?

Whatever your question, we've got it covered.


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3-6 October 2019


Girona Costa Brava

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