Welcome to the M&I Ambassador Club.

By becoming an M&I Ambassador, you join a prestigious group of industry leaders dedicated to advancing the standards and future of the MICE sector.

Over the years, our Ambassadors have played a pivotal role in shaping M&I’s success, contributing to our growth, and the excellence that defines our brand today.

The role of an M&I Ambassador

As an Ambassador, you will be a champion and advocate for M&I. Your insight and strategic input will be invaluable, and we may call upon you to share your expert knowledge through interviews and research projects. Together, we can continue to elevate the standards of excellence in our industry.

Benefits of being an M&I Ambassador

In appreciation of your support and contributions, we’ll offer you the highest profile within the M&I community. You’ll receive priority status at our events and enjoy exclusive benefits and offerings reserved only for our Ambassadors.

The duties of an M&I Ambassador

As an M&I Ambassador, you will serve as our “voice on the ground,” actively promoting M&I within your professional MICE network and recommending our events to your business contacts. Your engagement and advocacy will help us extend our reach and impact as we continue to deliver exceptional events and experiences for MICE professionals.

Join the club
If you'd like to become an M&I Ambassador, we invite you to take our pledge by clicking the button below.

Supplier benefits

VIP & priority access:   

  • Be the first to know: Never miss an opportunity and be the first to know about M&I’s new events and initiatives (exclusive sneak peaks, pre-launched notifications, etc.) 

  • Priority access to networking activities: Have first choice of networking activities, allowing you to choose and secure your space before the rest of the attendees.  

  • Room upgrades: Gain access to room upgrades at our events, ensuring a more comfortable and luxurious stay (subject to availability). 

Networking opportunities: 

  • M&I buddy programme: Become an M&I buddy, our new scheme to mentor and support newcomers. At each event, you will be invited to be a buddy and welcome a group of newcomers at a newcomers drink reception, resulting in increased networking time and connections. 

  • Ambassador-only event: Invitation to our exclusive annual Ambassador cocktail reception during M&I Fest Global. An opportunity to network with some of the most influential leaders in the industry. 

 

Enhanced visibility: 

  • Ambassador badge: Distinguish yourself with a special Ambassador badge at all events. 

  • Display your digital Ambassador stamp: Opportunity to be recognised as an M&I Ambassador to add to your list of professional credentials.  

  • Increased exposure through content contribution: The opportunity to contribute with thought leadership pieces on our website/blog in the form of an interview/Q&A or testimonial. 

  • Speaking opportunities: Enjoy occasional opportunities to speak or present at M&I events, sharing your expertise with a wider audience. 

 

Expert input: 

  • Strategic insight: Provide strategic input and feedback during expert interviews and research projects influencing the direction of future events serving our industry. 

  • Participate in future webinars: Share your expertise and insights with a broader audience, enhancing your visibility as a leader in the industry. 

 

Supplier duties 

Engage with the MICE Community: 

  • Help us spread the word: Engage with peers and industry friends to spread the word about M&I. 

Actively promote M&I to your network to help us grow the M&I community with like-minded people, including referring M&I to your industry friends via our referral programme. 

 

Display your Ambassador status: 

  • Email signature: Add our M&I Ambassador digital stamp to your email signature and LinkedIn profile to proudly display your special status. 

 

Social media engagement: 

  • Share branded assets: Leverage the power of your network by sharing branded assets on social media platforms, as requested and provided by M&I. 

  • Repost and share content: Repost and share content that you are tagged in to increase visibility and engagement. 

 

Content contribution: 

  • Interviews and features: Participating in potential interview and content pieces featured on our blog or website. 

  • Journalist interviews: Take part in interviews with journalists to provide insights and promote M&I, if required. 

  • Webinar appearances: Participate in webinars where you will share your expertise and insights about M&I with a broader audience. 

 

Strategic insight and feedback: 

  • Research projects: Provide strategic insights by participating in research projects that help shape the future of M&I. 

  • Pilot events and trials: Participate in potential pilot events or trials to test new concepts and provide valuable feedback. 

Buyer benefits

VIP & priority access:  

  • Be the first to know: Never miss an opportunity and be the first to know about M&I’s new events and initiatives (exclusive sneak peaks, pre-launched notifications, etc.) 

  • Priority access to events and FAM trips: Have first choice on all our events portfolio as well as occasional FAM trips (subject to availability). 

  • Priority access to networking activitiesHave first choice of networking activities, allowing you to choose and secure your space before the rest of the attendees.  

  • Priority access to accommodation & room upgrades: Have first choice of accommodation and gain access to room upgrades at our events, ensuring a more comfortable and luxurious stay (subject to availability). 

  • Increased airfare contribution: Benefit from a higher budget on your airfare contributions (when applicable). 

 

Networking opportunities: 

  • M&I buddy programme: Become an M&I buddy, our new scheme to mentor and support newcomers. At each event, you will be invited to be a buddy and welcome a group of newcomers at a newcomers’ drink reception, resulting in increased networking time and connections. 

  • Ambassador-only event: Invitation to our exclusive annual Ambassador cocktail reception during M&I Fest Global. An opportunity to network with some of the most influential leaders in the industry. 

 

Enhanced visibility: 

  • Ambassador badge: Distinguish yourself with a special Ambassador badge at all events. 

  • Display your digital Ambassador stamp: Opportunity to be recognised as an M&I Ambassador to add to your list of professional credentials.  

  • Increased exposure through content contribution: The opportunity to contribute with thought leadership pieces on our website/blog in the form of an interview/Q&A or testimonial. 

  • Speaking opportunities: Enjoy occasional opportunities to speak or present at M&I events, sharing your expertise with a wider audience. 

 

Expert input: 

  • Strategic insight: Provide strategic input and feedback during expert interviews and research projects influencing the direction of future events serving our industry. 

  • Participate in future webinars: Share your expertise and insights with a broader audience, enhancing your visibility as a leader in the industry. 

Buyer duties

Engage with the MICE community: 

  • Help us spread the word: Engage with peers and industry friends to spread the word about M&I. 

Actively promote M&I to your network to help us grow the M&I community with like-minded people, including referring M&I to your industry friends via our Referral Programme. 

 

Display your Ambassador status: 

  • Email signature: Add our M&I Ambassador digital stamp to your email signature and LinkedIn profile to proudly display your special status. 

 

Social media engagement: 

  • Share branded assets: Leverage the power of your network by sharing branded assets on social media platforms, as requested and provided by M&I. 

  • Repost and share content: Repost and share content that you are tagged in to increase visibility and engagement. 

 

Content contribution: 

  • Interviews and features: Participating in potential interview and content pieces featured on our blog or website. 

  • Journalist interviews: Take part in interviews with journalists to provide insights and promote M&I, if required. 

  • Webinar appearances: Participate in webinars where you will share your expertise and insights about M&I with a broader audience. 

 

Strategic insight and feedback: 

  • Research projects: Provide strategic insights by participating in research projects that help shape the future of M&I. 

  • Pilot events and trials: Participate in potential pilot events or trials to test new concepts and provide valuable feedback. 

 

Ambassador Pledge

By taking this pledge, I understand that I become an M&I Ambassador for a duration of 12 months.  

By becoming an M&I Ambassador, I hereby confirm that I commit to improve M&I and the events serving our industry by increasing the M&I community with the right kind of attendees and by providing feedback about events and engaging in activities to help M&I design rewarding events for our industry. 

I understand that my Ambassador’s responsibilities may include: 

  • Engaging with the MICE community to help spread the word about M&I events. 

  • Proudly displaying my Ambassador Status.  

  • Be an M&I buddy and welcome newcomers at events I attend.  

  • Proactively engage on social media by sharing M&I content. 

  • Contribute to potential interviews, features, webinars. 

  • Provide strategic insight and feedback about M&I events and the MICE industry. 

I also understand that with my Ambassador status I will avail of some benefits including: 

  • Priority access to Networking activities. 

  • VIP access to room upgrades (subject to availability). 

  • Being a buddy at every event I attend. 

  • Invitation to the exclusive annual Ambassador cocktail. 

  • Enhanced visibility with my Ambassador badge, digital stamp, and occasional speaking opportunities. 

  • Help shape the future of M&I and the events serving our industry by providing strategic input. 

I understand that in the event of me not wanting to avail of my Ambassador status, I will let (Heri for suppliers / Elsa P for buyer) know in writing of my decision to cancel my affiliation to the Ambassador Club. 

I understand that M&I reserves the right to remove me from the Ambassador Club should a significant issue arise. 

FEATURED EVENTS

M&I Fest Global Marrakech

Global Buyers
16-20 Mar 2025 | Morocco

M&I Fest Global Marrakech

The must-attend event for MICE
Learn more

Luxe Lake Louise

UK & EU buyers
24-27 Mar 2025 | Canada

Luxe Lake Louise

Connect with luxury incentive travel professionals in Canada’s premier incentive destination
Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The M&I Forum experience streamlined into two impactful days

Learn more

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Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.