OUR MANIFESTO

Connecting people with purpose

Takes a vision that goes beyond the moment

and sets its sights on the future

Bold ideas are made a reality through

imagination

innovation

courage

We are driven by passion to exceed expectations and bring real results

True relationships

are at the heart of our ‘Why’

Because we believe that high-quality business is inspired by genuine connection

Our values

Expertise fosters innovation

Since 2004 we’ve pioneered and evolved to bring fresh event formats to the MICE industry, earning us our place as market leaders.

Excellence is everything

Our events are about the highest-quality buyers and suppliers, outstanding customer service, and flawless execution.

Performance is the proof

Delivering the highest possible return on your time and investment – we are committed to making your success happen.

The future is human-to-human

We’re in the business of human-to-human (H2H) connections and everything we do is human-centred.

Our values

Expertise fosters innovation

Since 2004 we’ve pioneered and evolved to bring fresh event formats to the MICE industry, earning us our place as market leaders.

Excellence is everything

Our events are about the highest-quality buyers and suppliers, outstanding customer service, and flawless execution.

Performance is the proof

Delivering the highest possible return on your time and investment – we are committed to making your success happen.

The future is human-to-human

We’re in the business of human-to-human (H2H) connections and everything we do is human-centred.

Ready to experience it for yourself?

UPCOMING EVENTS

See where we’re going next

FEATURED EVENTS

M&I Fest Global Marrakech

Global Buyers
16-20 Mar 2025 | Morocco

M&I Fest Global Marrakech

The must-attend event for MICE
Learn more

Luxe Lake Louise

UK & EU buyers
24-27 Mar 2025 | Canada

Luxe Lake Louise

Connect with luxury incentive travel professionals in Canada’s premier incentive destination
Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The M&I Forum experience streamlined into two impactful days

Learn more

Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.