M&I Flagship Marrakech
M&I Flagship returns to Marrakech for high-value MICE connections
EU & UK buyers
7 – 10 February 2027
MoroccoHeadline Partner
Our flagship format returns to a premier global destination for the MICE industry
M&I Flagship is our original and longest-standing event format, trusted year after year for bringing the global MICE community together at scale.
Unlike traditional conferences and trade shows, meetings are matched in advance, so agencies, corporate planners, association buyers, venues, destinations and DMCs move quickly from purposeful conversations to new business opportunities.
In Marrakech, world-class event infrastructure, warm hospitality and a culture built around human connection create the shared moments that strengthen relationships long after the final meeting ends.
This event is for you if...
...you want access to actively sourcing buyers
Meet qualified buyers with live sourcing needs through a curated appointment schedule built before you arrive.
...you want meetings, not passing footfall
Pre-scheduled 1-2-1 appointments give you focused time with relevant buyers, without relying on chance encounters or casual footfall at a stand.
...you need exposure across the MICE market
Connect with agencies, corporates, associations and event professionals responsible for programmes across multiple sectors and regions.
...you want partnerships, not just prospects
M&I Flagship combines pre-scheduled meetings, networking and shared experiences to help turn introductions into lasting business relationships.
...you want your brand positioned at the centre of global MICE demand
Set in one of North Africa's most established event hubs, Marrakech connects you with buyers sourcing across Europe, the Middle East and beyond.
Destination
Why Marrakech?
A high-impact North African MICE hub
Marrakech combines strong international accessibility with a well-established position as a leading North African MICE hub. Just a short flight from major European markets, it offers a rare balance of proximity and destination appeal for global buyers and suppliers.
Purpose-built venues and integrated event infrastructure
At the heart of the destination is the Palais des Congrès Marrakech, supported by a network of world-class hotels including La Mamounia, Four Seasons and Mandarin Oriental. Together, they provide scalable facilities for congresses, board meetings and high-end incentive programmes.
A destination defined by culture and contrast
From the Atlas Mountains and Agafay Desert to the souks and artisans workshops of the city, Marrakech delivers unforgettable experiences that naturally extend conversations beyond the meeting room.
Seamless delivery through established hospitality expertise
A mature hospitality ecosystem, experienced Destination Management Companies and internationally aligned hotel operations ensure smooth execution of complex programmes, supported by strong infrastructure and proven event capability.
Your four-day experience in Marrakech
A carefully curated program of 40 1-2-1 pre-scheduled meetings and exclusive experiences. Designed to help you build long-lasting business relationships.
Sunday 7 February 2027
Arrivals & introductions
Arrivals
Welcome dinner
Monday 8 February 2027
Meet & nurture
1-2-1 pre-scheduled meetings
Lunch
1-2-1 pre-scheduled meetings
Evening social
Tuesday 9 February 2027
Discover & network
1-2-1 pre-scheduled meetings
Lunch
Destination discovery
Farewell evening
Wednesday 10 February 2027
Connect & depart
1-2-1 pre-scheduled meetings
Lunch
Departures
Headline Partner
Frequently asked questions
Your questions, answered.
M&I Flagship is M&I's gold standard for MICE events.
A hosted buyer event format for the global meetings and events industry, connecting qualified event agencies, corporates and associations with hotels, destinations, DMCs and venues through pre-scheduled 1-to-1 meetings, destination experiences and structured networking.
