M&I Transatlantic Stockholm
Stockholm sets the stage for high-value transatlantic MICE business
American buyers
27 Feb – 3 Mar 2027
SwedenHeadline Partner
Where US demand meets European opportunity
Designed for organisations building business across the Atlantic, M&I Transatlantic brings North American corporate planners, agencies and associations together with a broad spectrum of European venues, destinations, and DMCs in one hyper-focused sourcing environment.
Through pre-scheduled meetings and shared experiences, US buyers can explore a diverse European supplier landscape, while suppliers gain access to qualified North American demand actively sourcing across the region. The result is a format built for cross-border relevance, where opportunities are easier to identify, evaluate and progress.
Hosted in Stockholm, one of Northern Europe's most connected capitals, the event combines the proven M&I meetings format with the inspiration of a world-leading business destination, helping spark stronger partnerships, new opportunities and transatlantic MICE business growth.
This event is for you if...
...you want access to North American buying power
Meet qualified corporate planners, agencies and associations responsible for billions of dollars in event spend, all actively sourcing across Europe.
...you want meetings driven by intent, not exploration
Every buyer attends with a clear interest in European destinations, venues and experiences, creating genuine commercial interactions from the outset.
...you want to grow beyond a single buyer segment
Connect with agencies, corporates and associations in one environment, giving your business exposure across multiple sectors, event types and purchasing models.
...you want opportunities that extend beyond the event
The format is designed to move buyers from discovery to active consideration, creating the conditions for proposals, RFPs and new transatlantic business opportunities.
...you know the right setting changes the conversation
From waterside networking to Stockholm's distinctive blend of innovation, design and hospitality, the programme helps create stronger connections beyond the meeting schedule.
Destination
Why Stockholm?
Sweden's business capital
Stockholm combines exceptional infrastructure, innovation, and sustainability with easy international access. As one of Scandinavia's leading commercial hubs, it offers direct connections to one of Europe's most influential business regions.
Internationally connected
With direct connections across North America and Europe, Stockholm provides convenient access for international delegates and multi-origin events. For North American planners, the city offers a practical gateway to the Nordic region, combining efficient transport, excellent English proficiency, and a compact city centre that makes navigating the destination straightforward.
A global leader in sustainability
Recognised globally for its environmental leadership, Stockholm offers access to sustainable venues, responsible suppliers, and innovative event solutions. Its measurable sustainability credentials allow planners to meet ESG objectives without compromising on quality or experience.
A culture of innovation
As one of Europe's leading centres for technology, entrepreneurship, and research, Stockholm attracts major international business and technology events throughout the year. The city's culture of innovation continues to shape industries ranging from fintech and life sciences to sustainability and digital transformation.
A destination designed for meaningful business outcomes
From waterfront venues and historic districts to contemporary architecture and world-class gastronomy, Stockholm offers a diverse range of settings that elevate meetings and incentives beyond the ordinary. Stockholm offers valuable opportunities for American planners seeking both memorable experiences and measurable commercial impact.
Your event programme for Transatlantic Stockholm.
A programme of 40 1-2-1 pre-scheduled meetings and exclusive experiences that combine business, networking, and destination discovery.
Saturday 27 February 2027
Arrivals & introductions
Arrival of delegates
Buyer arrival dinner
Sunday 28 February 2027
Meet & nurture
Lunch
1-2-1 pre-scheduled meetings
Opening night at Fotografiska
Monday 1 March 2027
Discover & network
1-2-1 pre-scheduled meetings
Lunch
Destination discovery activities
Evening Social
Tuesday 2 March 2027
Connect & celebrate
1-2-1 pre-scheduled meetings
Lunch
1-2-1 pre-scheduled meetings
Farewell evening
Wednesday 3 March 2027
Connect & depart
Departures
Headline Partner
Event Partners
Frequently asked questions
Your questions, answered.
M&I Transatlantic is M&I's specialist hosted buyer event format designed to connect US event buyers with European hotels, destinations, DMCs and venues.
Built for international sourcing, it combines pre-scheduled 1-to-1 meetings, destination experiences and structured networking to help buyers efficiently build and compare European event programmes.
