The wait is over - the M&I 2027 calendar has landed. With eight destinations revealed and two more still to come, we couldn't be more excited about what's ahead.
Every M&I event is built around pre-scheduled 1-2-1 meetings, unforgettable destination experiences, and connections that go somewhere. And with the M&I guarantee, you'll never have the same meeting twice — no matter how many events you attend across the year. So whether you join us once or follow the calendar around the world, every event delivers new opportunities. Here's what 2027 has in store.
M&I Flagship Marrakech
7–10 February 2027
The cornerstone of the MICE calendar opens the year in Marrakech. Our original Flagship format brings top buyers and suppliers in a city where hospitality is a way of life. From sunsets over the Agafay Desert to the colour and energy of the souks, Marrakech was made for connection.
M&I Transatlantic Stockholm
27 February – 3 March 2027
Built for cross-continental partnerships, M&I Transatlantic brings top American buyers to European suppliers we bring the business to you. In Scandinavia's stunning capital: waterfront views, design at every turn, and an opening night at the iconic Fotografiska, hosted with headline partner Strawberry at the Clarion Hotel Sign in the heart of the city.
M&I Expo Abu Dhabi
5–7 April 2027
The exhibition, reimagined. Built exclusively for the MICE 1,000, the industry's most senior decision-makers, M&I Expo trades footfall for guaranteed meetings, connecting the MICE industry at the highest level. And in partnership with the Abu Dhabi Convention & Exhibition Bureau, it lands in one of the world's most ambitious destinations.
LUXE by M&I West Hollywood
11–14 April 2027
Our most premium event experience returns to the Americas. LUXE by M&I gathers hand-selected Luxury Providers and the Curators shaping high-end incentive travel, and there's no better host than the creative heart of Los Angeles. Rooftop Soirées, design-led properties and golden-hour connections under the California sun, with headline partners Visit West Hollywood and 1 Hotel West Hollywood.
LUXE by M&I Ibiza
26–29 April 2027
The ultimate event for luxury incentive travel, and Ibiza is its perfect stage. From Es Vedrà sunsets and UNESCO-listed Dalt Vila to some of the Mediterranean's most celebrated dining, the White Isle delivers the exceptional experiences the luxury incentives world is built on, all hosted at BLESS Ibiza The Site, a brand-new five-star beachfront property on Playa d'en Bossa. Curated, exclusive, effortlessly sophisticated — this is Ibiza, the LUXE way.
M&I Flagship Šibenik
16–19 June 2027
The event for all MICE industry needs hits the Adriatic coast. Flagship's proven format delivers unrivalled ROI and a greater choice of meetings — this time with a UNESCO-listed old town as the backdrop. Meetings by the water, destination discovery from wine tasting to scavenger hunts through ancient fortresses, and Croatia's largest purpose-built convention centre at headline partner Amadria Park anchoring it all.
M&I Healthcare Milan
27–30 June 2027
The hub for healthcare events: meet, connect and learn. M&I Healthcare is the only event of its kind, bringing specialist medical and pharmaceutical events professionals together with healthcare-compliant venues for pre-scheduled meetings, education and networking. Milan is the natural host — with Northern Italy home to more than 35% of the country's biotech companies, it's one of Europe's leading healthcare meetings destinations, supported by headline partners Marriott Milan and YES MILANO.
M&I Flagship Dallas
29 August – 1 September 2027
Flagship arrives for American buyers, bringing the gold standard in MICE events to one of North America's fastest-growing business destinations. 130 qualified buyers, 120 curated suppliers, 40 pre-scheduled 1-2-1 meetings — with headline partner Omni Dallas Hotel connected by skybridge to the Kay Bailey Hutchison Convention Center. Big business by day, live music and legendary dining by night. Everything's bigger in Texas — including the opportunities.
And we're not done yet...
Two more destinations are still to be revealed — and they're worth the wait. Keep an eye on our channels for the announcements.
Wherever 2027 takes you, we look forward to seeing you there.
